Celebrity
Dave Shapiro, Sound Talent Group Co-Founder and Music Agent, Dies in San Diego Plane Crash
Tragic Plane Crash Claims Music Industry Leader
The music industry grieves the awful passing of Dave Shapiro, a revered talent agent and one of the founders of Sound Talent Group, who was killed in a terrible plane crash in San Diego, California, on Thursday morning. According to the National Independent Talent Organization (NITO), Shapiro was going by a private jet that crashed into a U.S. Navy-owned residential area shortly after takeoff. The incident not only took Shapiro’s life but also claimed the life of another individual onboard, while causing significant damage to the neighborhood below.
Early reports by the Associated Press reveal that the crash took place in the first hours of Thursday, and it destroyed at least one house and several cars in a military housing community. The emergency teams were dispatched to the place, but both folks from the airplane were declared dead a little bit after the crash. Nevertheless, the tone suggests that the NTSB has started a full investigation to find out what caused the event. Still, the latest seems to indicate a probable mechanical malfunction. Meanwhile, the neighbors told the press that first they heard a loud noise and then saw a short while of strong fire, which left the community terrified.

After the terrible news got around, NITO put out a heartfelt message in memory of Dave Shapiro expressing his deep influence on the music industry. The association demonstrated his position as the first member and primary constructor of their plans, giving priority to his leading in the situation of the COVID-19 pandemic. “Dave Shapiro was a visionary who shaped countless careers and redefined live music experiences globally,” the statement said. “His dedication to artists and innovative strategies helped our industry survive its darkest days.” NITO also extended condolences to Shapiro’s family, friends, and colleagues, calling his death a “monumental loss”.
Shapiro’s Rise in the Heavy Rock Scene
In the past twenty years, Shapiro has been a driving force in the hard rock and metal bands field, and co-founded Sound Talent Group in 2010. Well-known for his unstoppable work, he has been involved with the development of a solid and serious business reputation of an agent fighting in the underground world. Bands like Code Orange and Knocked Loose, as well as colleagues who recognized his agility at combining his business abilities with artistic talent simultaneously, thanked Shapiro for his enormous positive contributions to their music trajectory.
His love for live music was not only limited to making bookings, but also with his frequent requests for safer venues and fair pay for crews has spread his name widely. The news made most of the artists, industry professionals and fans take to social media to express their condolences. Many shared their personal experiences with Shapiro, mentioning him as a mentor and generously energetic. “He gave me the support I needed when there was none,” one musician stated on Twitter.
“He wasn’t just an agent—he was family.” Sound Talent Group released a brief message vowing to continue his legacy, while a memorial fund has been established to support his wife and two young children. Shapiro’s death leaves a significant void in an industry still recovering from pandemic setbacks. Colleagues stressed that his absence will be felt most acutely in niche genres he helped elevate, where his expertise was unmatched. As the investigation into the crash continues, the focus remains on celebrating his contributions rather than the tragedy itself. Memorial services are pending, with plans for a public tribute at next year’s Heavy Music Awards, an event Shapiro helped launch in 2017.
Safety Concerns and Industry Reflections
The crash has reignited conversations about the risks faced by touring professionals, particularly those relying on private air travel. While such incidents are rare, Shapiro’s death underscores the physical and logistical challenges of managing global talent. In response, NITO announced new partnerships to provide mental health resources and emergency support for agents and artists, ensuring Shapiro’s commitment to community welfare endures.
Dave Shapiro made his professional career in music talent management very memorable through the co-founding of Sound Talent Group (STG) with the help of well-known industry specialists Tim Borror and Matt Andersen in 2018. This collaboration came after the trio had spent the same period at The Agency Group and United Talent Agency. During that time, these agencies formed a great part of their career path by intensifying the skills of client representation. STG became a force for rock and alternative acts through the collective efforts of its founders, who have been continually nurturing artists’ careers and not just concentrating on fast profits. Their pioneering vision not only rewrite the rule book for the startup bands’ journey in a fast-changing music business but also stressed the importance of artistic freedom and workable touring strategies.
Dave Shapiro is responsible for launching an unparalleled collection of artists belonging to various rock sub-genres at STG, which is a clear indication of his trend-making. His list was headlined by pop-punk trendsetters Sum 41, whose farewell global tour was set up, and post-hardcore innovators Pierce the Veil, famous for their adrenaline-inducing live acts. He was also in charge of metalcore heavyweights I Prevail, emo originators Silverstein, and Australian metal titans Parkway Drive. Beyond these headliners, Shapiro championed rising acts like Set It Off and reunited legacy bands such as Story of the Year, ensuring their relevance in modern markets.
Velocity Records: Expanding Shapiro’s Musical Influence
Not only did he lead talent management, but Dave Shapirohas also launched Velocity Records, a label that was well-known for its underground status. This label was considered a starting point for such leading post-hardcore bands as Thursday, whose record Full Collapse from 2001 flipped the genre. Craig Owens’ solo outings were also included in Velocity’s roster of artists presenting different musical styles, post-Chiodos era. With Shapiro heading the label, sales, and experiments in art were kept in balance while the company was releasing awarded albums that were embraced by niche fans as well as the mainstream public.

Outside of music, Shapiro remained an ardent aviation lover and would often show his social media followers cockpit photos and flight videos. His profiles bragged about hours and hours of hard and comprehensive training that had made him an expert helicopter and airplane pilot. This presented him as a very motivated guy when he also launched a private flight training service named Velocity Aviation in 2020. In the music business, his colleagues see this reflection of a methodical style while artists are in the hands of Shapiro, just like he does in the cockpit, equally demanding, calculated risk-taking and focusing.
The fatal Thursday morning crash occurred under still-unclear circumstances, with emergency crews reporting two confirmed fatalities. While official passenger names remain undisclosed pending family notifications, speculation centers on Daniel Williams, former drummer for metalcore stalwarts The Devil Wears Prada. The band’s social media tribute—a carousel of backstage and studio photos captioned “No words. We owe you everything. Love you forever”—strongly implies Williams’ involvement. His work with the band between 2016-2021 included landmark albums like Transit Blues, cementing his legacy in the scene. Investigators continue analyzing flight logs and debris to confirm identities and determine the crash’s cause.
