Popular Pop Culture Themed Weddings
Weddings based on various pop culture properties such as Harry Potter and Star Wars were once a rather niche option for such a huge life event, with only the most dedicated fans indulging in their favourite franchise as a wedding theme. However, a study undertaken by Taylor & Hart- a company that creates bespoke engagement rings- suggests that this is no longer the case as searches for themed weddings -for properties such as Marvel and Star Wars-has increased significantly this year.
The study was conducted by collating a list from the most searched for wedding themes around the world via analytics of Google searches, Pinterest pins, and Instagram hashtags. This included related phrases for wedding themes from over the past 12 months and the results showed a significant increase in demand for all manner of pop culture weddings
| Rank | Theme | Increase In Demand Year on Year |
| 1 | Star Wars | 90% |
| 2 | Marvel | 84% |
| 3 | Game of Thrones | 67% |
| 4 | Lord of the Rings | 66% |
| 5 | Cowboy | 50% |
| 6 | Tropical | 26% |
| 7 | Football | 23% |
| 8 | Twilight | 23% |
| 9 | Country | 23% |
| 10 | Nautical | 23% |
As you can see, half of the themed wedding searches come from pop culture a franchise which is pretty impressive. It seems that Star Wars is the ever-popular franchise that is now one of the most-searched-for themes when it comes to weddings. It isn’t that much of a surprise as Star Wars is one of those special franchises that has managed to transcend decades to the point where there are multiple generations of families who have grown up with the series and become adults and parents in the meantime. It is no surprise that those kids who loved the original movies- or even the prequels- are now all grown up and want to dedicate their special day to a franchise that means so much to them. Marvel has also become a popular one too, with the Marvel cinematic universe beginning back in 2008. One of the first proper dates I had with my boyfriend of almost 15 years was going to the movies to watch Iron Man when we were 15 years old and so I can definitely see how this one could be popular with people in their twenties and thirties who were kids and teenagers when the MCU began. Game of Thrones and Lord of the Rings are franchises that have a fantasy setting so it is obvious to see why people would want them as fantasy makes for a great wedding aesthetic. I really hope those Game of Thrones fans don’t want a wedding exactly like the ones in the show or the books though. They never tend to end well. The only pop-culture theme on this list that I really don’t understand is Twilight. How is Twilight still a thing and why do people want to get married to it as a theme? How would you even go about creating a Twilight-themed wedding? Does everyone have to dress up as vampires and werewolves? Each to their own I suppose.
I am surprised that Harry Potter isn’t on this list though. Now that’s a wedding theme I would thoroughly endorse. Despite not being on the “searched for” list, it is on the list for Pinterest wedding themes as determined by how many times an idea has been “pinned” via the social media pinboard site. Harry Potter ranked 7th place on that list, the highest-ranking for a pop culture wedding theme on Pinterest- with over 40,000 pins- and that isn’t a surprise. Harry Potter has all of those aesthetics that could easily be incorporated into a wedding and with fans of all ages from across the world, it doesn’t shock me that Pinterest users are intrigued by the idea of a Harry Potter wedding.
I wonder as to whether the difficulties of the pandemic have helped create this rise in pop culture wedding themes. When times get tough it is easy to want to disappear into a fantasy world and these themed weddings allow the happy couple to do that, if only for a day. Or perhaps it is just that the world is being taken over by nerds. As a total dork myself, I for one welcome our rise to power.
Check out the rest of study at Taylor & Hart’s website here.
