Culture
Babs Costello, a 77-year-old “TikTok Grandma,” Came Out of Retirement to Become an Influencer and Now She Has More Work Than Ever (Exclusive)
Barbara “Babs” Costello: A grandma loved by TikTok community who became famous at 77
More than ten years after she had retired, Barbara “Babs” Costello aged 77, has come up with an unbelievable second tale which made her TikTok grandma most lovable and hence she found herself famous. She was only 72 when she decided to embark on social media journey but now she gives easy to follow advice on pretty much everything from pumpkin carving to making your own natural bug repellents and she has more than 8 million followers across her “Brunch with Babs” accounts.
As a preschool director of the past, Costello describes her popularity on the internet as an “unexpected gift.” “I never thought I would spend my retirement like this. When people recognize me — it’s so nice. I feel like we are all one big family, aren’t we?” she said to People.

Barbara “Babs” Costello considers family and self-care as the main factors behind her energetic and vibrant spirit
Barbara “Babs” Costello really looks up to her family for the energy that she has kept over the years, and among the family members she particularly remembers her mother, a hairdresser who, even while suffering from dementia, managed to keep her business going. “She did not slow down. I have always been a person with a lot of energy,” Babs told.
She recognizes the importance of self-care at a very young age and states, “If you are not taking care of yourself in your 20s, it can come back to you when you are older. You have been given this wonderful gift which is your body. Take as good care of it as you can.”
Barbara “Babs” Costello champions the cause of eye health awareness
Barbara “Babs” Costello is a good example of how one must regularly check and particularly undergo an eye exam, if one is to keep physically fit. She always reminds everyone that she is the healthiest for her four children and nine grandchildren. Because her mother is the only person in the family who doesn’t have age-related macular degeneration (AMD), she keeps telling that her sister, who is the one suffering from the condition, will be the last to fight it. Costello, therefore, is on a mission to raise awareness a long with Izervay, a treatment for geographic atrophy, which is a very severe kind of AMD that may result in vision loss.
She remembered her mother’s saying: “If you have your health, you have everything.”

Barbara “Babs” Costello Raises Awareness about Eye Health
For her four children and nine grandchildren, Barbara “Babs” Costello is a living example of how one has to take good care of one’s health especially through regular checkups. In particular, the Costello family is a family of eye health. macular degeneration (AMD) is one of the hereditary diseases in the family, and her sister is the one who suffers from it the most.Now, Costello is collaborating with Izervay, a drug that treats geographic atrophy, which is the area of the retina that is most affected in the advanced stage of AMD and may cause vision loss, to increase the awareness.
She remembers her mother’s saying: “Health is the greatest wealth.”
