Khloe Kardashian and Emma Grede Grow Apart Despite Good American Success.
Khloe Kardashian and Emma Grede (entrepreneur) have collaborated with each other in fashion industry for several years in their venture Good American. It was Emma, 43, and Khloe, 42, when they started making good denim with Good American in October 2016.
Some media outlets have reported that the startup business of the brand had generated $1 million in one single day. Now, after almost a decade, Khloe is still the brand’s owner, but she admits that she doesn’t have to be involved as heavily in its daily management.
Khoe: “Good American is working so well, and Good American is now strong enough and stable enough to sustain itself on its own,” she added when talking about Good American during one of her recent episodes with Khloé in Wonderland. As they have worked together less, so, according to The Sun, their relationship has weakened.
Khloe Kardashian’s and Emma Grede friendship has reportedly grown distant.
According to a source, Khloe Kardashian gradually distanced herself from Good American, reportedly not going to the events and promoting the brand less actively. “Khloe, in fact, can’t be everywhere, so this didn’t play a major role in her life,” shared the insider before emphasizing Emma Grede’s full concentration on the business and the bulk of the behind-the-scenes work done by her.
At the same time, the insider remarked that they are probably not even on speaking terms anymore. Khloe did a pretty public distancing move from the friendship when in Feb she unfollowed EmmaGrede on Instagram, which fans took as a pretty definite sign that the relationship had definitely grown very distant, even cold, one might say.
Emma Grede’s Career Has Grown Beyond the Kardashians
A representative noted that there’s always respect, even as there is no longer a common path: Khloe Kardashian and Emma Grede, being wise women in their profession, realized it was indeed their time to end their professional relationship, but it was essential they do it delicately to not disturb the Good American business. Khloe started the fashion brand, and then Emma took over. Emma continued working in cooperation with the whole Kardashian-Jenner family. Kim and Emma, two of the most stylish women in town, decided one day to combine their energies and come up with SKIMS. It began in 2019, and since then Kim hasn’t regretted her decision. Emma was a perfect partner for Kylie Jenner, so they together in 2023 introduced KHY to the world.
Besides that, Emma remains very popular. At the beginning of 2024, Emma began the show The Dragon’s Den, and she has also acted as a guest business angel in the American show Shark Tank since 2021. Her show Aspire was launched by her in 2025, and she published her book Start With Yourself: A New Vision for Work & Life early this yearThe Sun has it that when Emma was doing her part backstage with the projects of the Kardashian-Jenner clan at first, it was not a big deal for her to go behind the scenes; now she wants her personal effort of work and achievements to be known publicly.
Emma Grede seeks more recognition apart from the Khloe Kardashians
Emma Grede’s status is on the rise, and an insider reports that the businesswoman is now requesting more recognition of her own achievements. The Good American collection was Emma’s idea; however, it was the money invested, together with the exposure of Khloe, that did the trick in bringing the idea to life. The source added that Emma and Khloe having problems has in no way damaged Emma’s connection with the family; mainly, she still deals with Kim Kardashian on the business side, and Kim is still one of the biggest champions for the brand even though she herself has four little ones at the same time. Besides that, the public recently started making guesses that Emma made an insinuation about Khloe in one of the episodes of her talk show where she talked to Cardi B.
In their chat, Cardi was very adamant about the choice of the right business partners that a person makes with money, as it may be true that the money itself is an asset, but it is not a guarantee of a good partnership. Emma, who was very vocal and clearly agreed with her by nodding and exclaiming “Oh yeah, say that again…,” also was in complete harmony with her view. Another insider reportedly stated that terminating their professional relationship also strained the friendship between Khloe Kardashian and Emma Grede. Getting back to their individual ways in a professional environment has been anything but easy, and it has led to the two friends, Khloe and Emma, falling away. After all, there are quite a few difficulties in putting an end to a working partnership, and there are indeed a variety of complaints from one side to another,” the person said.
